I’m a Kajabi Vetted Expert, and I’ve been using Kajabi for more than six years. On my blog and channel, I share easy-to-follow tips, tutorials, and resources about websites, funnels, graphic design, branding, and more.
Today, I want to talk about something I get asked a lot: Should coaches invest in Kajabi?
Kajabi is one of the most powerful all-in-one platforms for coaches and course creators—but it’s also a big investment. That’s why I put together this list of 10 important things you should know before buying, subscribing, or switching to Kajabi.
Table of Contents
Not a reader? Watch the video version here
1. Kajabi is an All-in-One Platform
When you log in, you’ll see a clean, straightforward dashboard. From one place, you can host courses, coaching programs, podcasts, newsletters, communities, and even digital downloads. You can also create offers, set up payment options, manage affiliates, and build your website—no need for multiple tools.
2. Pricing is Premium
Kajabi is more expensive compared to other platforms. Plans start at $71/month (annual billing) and go up depending on features. The most popular plan is around $199/month. While it may sound pricey, it often replaces multiple tools, so many coaches find it worth the cost.
3. Limited Design Flexibility
Kajabi’s templates are clean and professional, but customization is more limited compared to platforms like WordPress or Squarespace. You can add custom code or CSS for advanced tweaks, but if you want total design freedom, Kajabi may feel restrictive.
4. Marketing Automations are Powerful
Kajabi makes it easy to set up funnels, lead magnets, email sequences, and automations. The tools are beginner-friendly and effective, though not as advanced as dedicated marketing platforms.
5. No Transaction Fees
You keep 100% of your sales (aside from Stripe or PayPal processing fees). Kajabi doesn’t take a cut, which is great for coaches scaling their programs.
6. Website Hosting is Included
No need for separate hosting. You can connect your custom domain and run everything inside Kajabi. The trade-off is less control compared to platforms like WordPress, but the simplicity is often worth it.
7. Built-In Community Feature
Kajabi includes a community feature where your students can connect without needing a Facebook group or third-party platform. While it’s not as robust as Circle or Mighty Networks, it feels exclusive and integrated with your coaching offers.
8. Migration Can Take Time
If you’re moving from another platform, migrating your courses and members to Kajabi can be time-consuming. The good news is you can outsource this to a VA or Kajabi Expert (like me!).
9. Solid Support & Training
Kajabi offers 24/7 support, a full Kajabi University with tutorials, and an active community. Plus, you can hire vetted experts for extra help with setup and customization.
10. It’s a Long-Term Commitment
Kajabi becomes the hub of your business. Once everything—courses, funnels, website, email campaigns—is inside Kajabi, moving away later can be challenging. Think carefully about your 1–3 year coaching vision before committing.
Final Thoughts
Kajabi is a powerful, all-in-one solution for coaches and course creators. While it comes at a premium price and with some design limitations, the convenience and integration it offers can save you time, money, and stress in the long run.
👉 If you’re ready to give Kajabi a try, check out my exclusive 30-day free trial here.
Thanks for reading! If you know a coach who’s considering Kajabi, feel free to share this post with them.
