When it comes to building a website that effectively attracts and books your dream clients, there are five key pages that can make all the difference. Each page serves a specific purpose in guiding your visitors through their journey, helping them understand who you are and how you can help them.
Table of Contents
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Homepage
Your homepage is crucial because it’s the first impression visitors get. Make sure it includes a strong hero section with a clear headline, a subheadline explaining how you can help, and a call to action (like “Book a Discovery Call”). It should also highlight what you do, who you serve, and include key benefits, testimonials, and a preview of your work.
About Page
People want to connect with real, authentic individuals. Use your about page to share your story, values, mission, and a personal photo. End with a call to action that encourages visitors to take the next step.
Services Page
This is where you showcase how you help your clients. Address their pain points, highlight your unique approach, and list the benefits of your services. Include testimonials and make sure to add a call to action to book or inquire about your services.
Blog or Resources Page
Share your knowledge and expertise by offering helpful articles, guides, or tips. Include links to your lead magnets and provide value to your audience, helping turn visitors into loyal followers and clients.
Contact Page
Make it easy for potential clients to get in touch. Include a contact form, pre-qualifying questions, and links to your social media platforms. Encourage visitors to reach out with a friendly message.
These five pages are the foundation of a website that works for you and helps you book your ideal clients. If you’re ready to get started but need some guidance, download my free checklist to build websites that attract and book dream clients.
